As part of the D&AD New Blood Awards, I worked on Penguin's live brief that asked creatives to develop a new product or experience that would heighten the reading experience of Generation Z. Through concept and idea generation, I created 'Penguin Corner', an online membership space focused on community and connectivity. My solution answered the creative brief through heightening the reading experience by encouraging discussion amongst members and removing external distractions.

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For this brief, I created slides describing the new platform, a promotional film as well as a promotional strategy document.