Through this document, I researched, analysed and planned extensively how turning Smile into a platform, through a website, subscription box service and community hub, would successfully work. This became a significant part of my Final Major Project and involved acknowledging every aspect of producing an effective strategy as well as successful promotion across a range of platforms. This creative strategy is reflective of circumstances regarding the pandemic and the continued uncertainty surrounding Coronavirus. This was a key part of my concept as happiness has been directly affected as a result of the pandemic.