Smile is a movement which is already part of our lives, we just don’t fully acknowledge it yet. We are all aware of the rising positive discussions around mental health and this has radically improved in recent years with media and celebrity support across the world. 

 

But what happened to happiness?

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Google Trends shows that topics and queries including terms such as counselling, mental health awareness and issues in relation to social media all experienced, what Google calls, a ‘Breakout’ in the last 5 years worldwide. A ‘Breakout’ occurs when a search terms grows in interest by more than 5000%. However, searches in relation to happiness and leading a happy lifestyle have not seen such dramatic growth. Interest over the last 5 years for searches involving happiness have reduced by 30%, whereas searches around the topic of mental health have increased in interest by 33%  with some spikes over the last few years resulting in a growth of 66%. 

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It's time to bring back happiness. It's time we thought about our happiness and celebrated the joys that everyday life brings.

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Smile has become the vision of our founder, Alex's idea.

 

Smile is simple. Happiness is about finding out what makes you happy. This can be as big or as small as you like. Happiness can be in the form of an object, a feeling, a smell, an experience a touch or anything else you like. Smile is a movement designed to uncover everything that happiness means to every individual. 

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With community and making connections at its core, Smile brings people together. People who may be struggling, people who might need some encouragement and people who just share Smile’s passion for positivity, happiness and kindness.

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Through an online platform, a subscription service as well as a community hub, Smile is here to help, to educate, to listen and ultimately, to make its audience smile.